1. You need to have a strong KPI culture to manage businesses and make key decisions. 

KPIs set goals across teams and make collaboration easier. 2. Remove ambiguity 3. Open huge insights about business opportunities 

1. Understand Market and the demand of customers. 

Using data to understand the deeper demands of customers in the internet and smartphone era. 

Everyone is different and it is hard to use intuition to make decisions. Better to use data 

1. Use data to understand human behaviour

Data intelligence is all about getting people shopping behaviour. If we know why people buy and where they spend time and whey exactly they make decisions. 

Using data to make important decisions such as launching a new service. 

Use data on daily basis to improve ui/ux / search 

Using data to empower merchants through: product selections, advertisement, price optimization, website selection. Using data, you can provide very effective consultation to merchants and give them the information they need to divide 

Issue identification and how to do it

What is the problem or critical issue if we solved it will have a big social or financial impact and that is in a big market 

Is the issue important:

1. Impact on KPI 
2. Issue lead to concrete action 
3. Can make a strategic story