Geolocation Science in Logistics and Proximity Based Marketing | Rakuten
Date: May 21, 2021
Category: Lectures
Location: Carto conference — online
Mohamed Batran, Lead Data Scientist, and Yanyan Li, Data Scientist at Rakuten Group, describe two of the retailer’s key geospatial use cases. The first is to analyze store catchment areas and understand Rakuten shopper inflows, and the second focussing on measures to optimize last-mile delivery using dynamic routing models.
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